Comme des Garçons Black
Comme des Garçons Black is the latest fruit of the bottomless imagination or Rei Kawakubo, the guru of intellectual fashion design - the designer's antidote for recession, a bull's-eye hit, a perfectly nailed Zeitgeist. June saw eleven Black stores opened in various corners of the globe, including two self-sufficient shops in Paris (7 Rue de Perche) and New York (10th Avenue and 17th Street). For two weeks, 22 June through 1 August, Black has also taken over the most prestigious style stores of Paris and London (Colette and Dover Street market respectively). The Black motto is: accessibility, personality, temporary, iconic, emergency, energy, cool, positive, good looking. The prices are quite pleasant: just 50 per cent of the Comme des Garçons main line. Black re-interprets the already classical Comme des Garçons bestsellers featuring the most popular fabrics used in the brand's collections, price-wise ranging from EUR 60 to 445. According to an interview for the WWD fashion industry magazine by the head of the Comme des Garçons empire, Kawakubo's other half Adrian Joffe, the designer has expressed the wish of seeing Black last through the whole dark period of recession, transforming gloom into positive emotions - after all, what is the use of sitting around and moping? The current plans are for the Black collection to stay available for 18 months, in keeping with the best "guerrilla store" traditions of Comme des Garçons. Why "Black" - at a time when the rest of the fashion industry, usurping the role of a communal therapist, does its damnedest to be as colourful as possible? Black is the colour of good luck, says the fashion conceptualist Rei Kawakubo whose legendary black collection took Paris by storm in the 1980s, turning black into the cult colour of the time - as well as the hallmark of intellectual fashion, rebellion and endless creative energy.
The Black addresses:
http://www.doverstreetmarket.com/dsmpaper/09_spring_summer/cdg_black.html
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