L Eclaireur
L'Eclaireur is one of the most powerful actors on the Paris scene of concept stores. The unique chain of style shops was launched over 25 years ago by a husband and wife team, Armand and Martine Hadida. The location of most of their shops is somewhat remote, off the traditional shopping routes (or hidden in narrow side-streets); they all share a hallmark of style - a combination of adventurous architecture and both widely recognised (Prada, Comme des Garçons, Ann Demeulemeester, Lanvin, Dries Van Noten, Jil Sander, Martin Margiela, Helmut Lang, et al.) and completely new fashion brands. The latest addition to the L'Eclaireur family, freshly open in the Marais district, conceptually outdoes all of the previous stores, visually more reminiscent of an art gallery or an art installation than a traditional fashion shop. The decor was designed by the Belgian artist Arne Quinze; the walls are all parts of a single installation of metal-grey recycled materials. Almost two tons of wood plank were also used to create the structure. Amidst all of that, 147 built-in screens feature a close-up of a human eye from countless angles. Accessories are showcased in lit-up wall niches. Some of the collections are hidden behind hydraulically operated panels which can be raised and lowered again with the help of concealed switches. A visitor to the store feels as if they were witnessing a perpetual performance in which the line between reality and illusion has been completely erased. The centrepiece of the store is Roombook, an installation by the artists of the Electronic Shadow design project - an experience very similar to taking a peek through a looking-glass.
40 Rue de Sévigné
SHARE:
ABOUT US • CONTACTS • RSS • FOLLOW US: 
ENG LAT
© anothertravelguide.com 2015
Anothertravelguide.com is an internet resource for independent travellers. All addresses listed on anothertravelguide.com - hotels, restaurants, shops, etc. have been tested and evaluated by our authors. All opinions are subjective and anothertravelguide.com takes no responsibility if any of these locations don't live up to your personal expectations, taste or mood, or has undergone serious changes since visited by authors and experts of anothertravelguide.com.