Taschen
The store that opened its door in early May in Berlin is the ninth shop of the Taschen publishing house worldwide. The new Taschen bookstore is no exception - like all the previous ones, its decor was designed by Philippe Starck. He is also responsible for all the furniture in the shop, including the golden pillar in the centre of the room. Another of the special elements of the interior is the vintage suspended lighting fixture, created in 1930 by Gio Ponti and Pietro Chiesa as a commission by Fontana Arte. The 85-square metre store is located in the heart of the historic Berlin, a stone's throw from Gendarmenmarkt, and it carries the full range of the Taschen books, from the popular series dedicated to arts and architecture, to the more extravagant large-scale publications.
History of Taschen dates back to 1980 when Benedikt Taschen, 18 years old then, opened his first small shop in Cologne, selling mostly comics from his own huge collection. Art has always been his passion, yet art books, although widely available, were too expensive for most people to afford. Taschen's target and secret of success was high quality books for reasonable prices. First series of Taschen books, Basic Art, published in the end of 80s, were devoted to Picasso. The same formula - an attractive topic and a catching price - was further applied to vast variety of Taschen editions, spanning subjects from architecture and design to fashion, photography and lifestyle. Taschen, however, has set a record of the most expensive book of the 20th century as well. A gigantic Helmut Newton's photo album SUMO was once sold for 304 000 USD at a charity auction.
180-184 Friedrichstr.
10117 Berlin
www.taschen.com
05/2009
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